Flying Billboards
23Nov2006
I have spent a lot of time flying recently. One of the things I noticed was the fact that airlines are cashing in on any blank space found inside the aircraft.
On a recent US Airlines flight, the tray tables had advertising for Splenda on them. Maybe it’s just me, but seeing something on an airline tray table would not make me buy it. Unless it was an advert for some decent food that you could buy on board – but you know that’s never going to happen.
There are also a number of US Carriers now accepting advertising on sick bags. That doesn’t bother me, but it would bother me if I was the CEO of the company being associated with vomit.
I think the most innovative advertising approach was European budget airline Easyjet’s deal with the photo chain Klick PhotoPoint, where the sick bags doubled as envelopes for film processing, but I would hate to be the film technician who opened an incorrectly-sent bag…
Whilst on the subject of travel, the other thing I noticed was the Alaska Airlines logo. It’s certainly striking, and is supposed to represent an Eskimo, but to me it looks more like Tommy Lee Jones with an Afro…
“sick bags doubled as envelopes for film processing”
???
Well maybe it is really clever and I am too thick to get it.
Maybe it is some hip & trendy form of selling irony and I am too old to appreciate it.
But if it is addressed at young crowds, how many have got an Instamatic? All the youngsters today are taking “photos” with their mobiles.
I just don’t get it.
OMG Really? Soon the stewards will carrying billboards then.
Just found this post from some time ago but for what is worth I put the deal together with easyjet for the Klick Photopoint film processing sick bag. My photo appeared on millions of bags much to the amusement of my kids.
It was fantastically successful from a PR and commercial basis.
Doesn’t work in a digital world though! But then again that is why we now have http://www.klick.co.uk