Signs and Slogans
30Sep2007
When I was younger I used to love inserting a single word in a sign or slogan to try and make it mean something completely different from the original. Now I try and do something similar with advertising slogans. I try and use one word to make the slogan or hook line really capture the essence of the company it is representing.
Here are a couple of advertising tag lines I have seen or heard recently which have had the one word treatment applied. My word is inserted into the original surrounded by {curly brackets}:
- {Obesity} – I’m lovin’ it (McDonalds)
- We are {bad} drivers too (Exxon/Mobil)
- We know why you {hate} travel (American Airlines)
Can you think of any better ones?
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