Would I lie to you?

28Jun2008

People lie. That’s a fact. The secret is to determine whether you realise they are lying or not. I’m a big fan of infomercials, and it’s always a challenge separating the truths from the untruths. It’s the same with telephone marketing, print advertising and the like.

Here are some of the favourite untruths I have heard this week:

  • Please listen carefully as our options have changed

  • We will not spam you

  • You will only get this offer if you call in the next 30 minutes

  • We apologize for the delay

  • Our best deal ever


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